Member Portal
The Circulo membership portal that enabled onboarding, cut clinic wait times by 33%, and increased new membership signups from 0 to 80.
Overview
Circulo’s new portal was designed to bring quality healthcare closer to Medicare patients, emphasizing ease and accessibility. As the lead Product Designer, I created a membership portal that allowed new patients to connect with their PCPs, manage appointments, and complete onboarding tasks before their first visit.
Objectives
Enable patients to complete onboarding forms and surveys online to reduce time spent during in-clinic appointments.
Design a responsive, mobile-friendly interface that mirrors the luxury and comfort of Circulo’s physical clinic experience.
Make the platform intuitive and accessible to encourage new patients to sign up with ease.
Key Challenges
Before the portal, new patients faced extended appointment times due to on-site forms and health history reviews. The challenge was to balance the thoroughness of Circulo’s intake process with patients’ desire for quicker, more convenient visits.
Core Features
The Circulo Membership Portal includes several essential functions for both patients and healthcare providers:
Personalized Patient Profiles
Profiles are designed to include relevant health information and easy navigation for users of all comfort levels with technology.
Mobile-Friendly Appointment Scheduling
A streamlined scheduling system with larger clickable areas and clear CTAs, allowing patients to efficiently book appointments from any device.
Online Questionnaires
Patients could complete required health surveys prior to their visit, reducing on-site appointment times and enabling PCPs to review histories in advance.
Internal Testing and Validation
We gathered ongoing feedback from both healthcare staff and patients to refine the portal’s usability.
Users interviews and surveys confirmed that patients found the platform intuitive.
Nurses reported a 33% reduction in wait times.
Online signups, jumped from 0 to 80 within the first month.
Reflection
Circulo’s membership portal not only reduced time in clinics but also improved the quality of care through better-prepared appointments. Patients and staff alike appreciated the platform’s ease, helping Circulo move closer to its mission of accessible, patient-centered care.
